Online flash arcade business is still a huge industry. Despite the introduction and penetration of other gaming platforms such as new console games (XBOX, Playstation, Wii), Mobile (Android and iOS) games and Facebook games, millions of visitors are still playing in online flash game arcades. Due to this huge demand, the presence of online arcades is also high. So the competition is tough and getting visitors to your arcade might be a really difficult task. But still there is a chance if you are able to brand your arcade well.
Once branded properly, you will be able to recruit, retain and regain gamers which will be very profitable. But it is not an easy task to do so. The ones who are able to do so become the big names in the online gaming industry. Addicting Games from MTV is one big example of highly branded, highly searched for and highly popular arcade.
To achieve similar fame is not that easy. I have prepared a following points to help anyone to brand their arcade:
Domain Name: The first thing to branding is the name of the product. The name of our arcade domain name should be properly chosen. Do not choose something too common, something hard to remember or something weird. Just get a simple domain name which is short, reflects the gaming industry, is easily memorable and is of a unique feel.
The Product: Your product which is your gaming site should be a strong one. Do not make it like one of those common arcades. Give it a unique and exclusive interface and make sure no one steals it. The script should be a customized script which has features unique to your site.
Mascot: An animated mascot can give you a lot of advantages. You can create a character which grabs the attention of your target audience and it helps them remember your arcade. Mascots can be featured in logos, games and social media.
Featured and Exclusive games: Try to gain ownership of games and then place your site name and logo in it. It may cost a big amount, but if you feature theright games and unique games your arcade might be on the lips of many gamers. The same is with exclusive games. If you have those games which are just found in your website and it guarantees fun, then you have some visitors just coming to your site for that particular game.
SEO, Advertising and Social Media Approach: Advertise your arcade well. Try to get your site in advertising programs such as Google AdSense to help you get more people. Optimize your site which helps it to rank well in search engines. The more visitors you get this way, the more the chances are that your site might be memorized by many. Social media presence is another way to get your visitors involved in your site via social networks.
Regular Updates: Updates are what keep your game site going. Try to update with new games and other content to get people to come back for more every time. This can help you brand your arcade as the one where fresh games are always there. Remember that content is king.
Member, Point and Reward System: These three systems sound quite promising. The member system helps to give the visitors a personal touch. They will be able to consider themselves as members of a site where they have a profile, an avatar and have earned certain points playing games. They will keep coming back for more. If you are also able to reward the visitors on the basis of the points they earn then it adds more to the benefits.
Get your members involved: Forums and blogs related to your arcade and present in your site should be a good way to get members involved. You can publish interesting news about your arcades and games in your arcade blog. Encourage visitors to post in your arcade forums by creating and participating interesting discussions.
All the above mentioned methods are only some of the ways which will help you to brand your arcade. So, try to be innovative and think of new ideas which will be helpful in branding your arcade portal.
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Source: http://ezinearticles.com/?How-to-Brand-Your-Arcade-Website&id=7018187
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